01 Start with a one-page fact sheet
Write the company name, product name, approved business contact and a plain description of the user’s task. State whether the product is available, in a pilot or still being developed.
Include a dated availability link and a short explanation of what changed. Keep this sheet aligned with the product page and press release so a reporter does not have to reconcile three different stories.
02 Show the product in use
Provide approved screenshots with captions that explain the input, output and any human review. A short demonstration can show the same complete task. Label mockups and edited recordings so their status is clear.
Use readable filenames and add image descriptions. Remove personal data, account identifiers and confidential material before sharing. Provide a logo file and simple usage instructions from your actual brand assets.
03 Attach evidence to the claim
For each performance statement, prepare the supporting source and enough context to interpret it: the task, test conditions, comparison, date and limitations. Keep projections clearly labeled.
Include only approved quotes and customer references. If a claim cannot be supported publicly, revise the announcement rather than leaving a reporter to infer the evidence.
04 Make access straightforward
Put the approved materials behind one stable link. Test it in a signed-out browser and on a phone. Check image downloads as well as the page itself.
Name one media contact who can answer questions, and confirm availability before offering interviews. Review the kit when product details change. Pair it with a short, relevant media pitch so the recipient knows why you sent it.